I have no desire to go sky diving. I don’t need to rock climb or free fall. I’m not someone who enjoys going outside my comfort zone; I really like my comfort zone. What I am interested in is finding something that needs improvement and jumping in headfirst to make it better. And sometimes that means having to sky dive.
We at IndieFlix, are getting ready to launch our first ever crowdfunding campaign on Indiegogo. It’s going to be big and exciting and a lot of work for a great cause, but I’m terrified. It is way outside my comfort zone. But it’s for the sake of improving the way we find and watch movies and that is something that absolutely needs to happen. So we’re jumping in.
We’ll be crowdfunding to build and launch our own App that is fun and useful for anyone in the world to discover and watch movies. Everything in my life is based on certain parameters when making a decision. From what I wear, to what I eat, to what I watch, I choose all of it based on how I’m feeling. I think most of us do no matter where we are in the world. Since IndieFlix streams its content globally, this kind of universal recommendation system makes a lot of sense.
Movies can be hard to sift through; trying to find the right one to watch can be very difficult. Independent film can be especially challenging, since many movies don’t have recognizable names in them. This app is a no-brainer for me. It’s something that I absolutely must have, so I’m going to build it but first I must raise the money. I'm going to crowdfund it and I am terrified. It’s an ego-based fear; I’m afraid of failing. Doing this publicly is a really daunting concept, but this is a project that I absolutely believe in and I can’t do it alone.
I tell filmmakers to crowdfund all the time. I have told them that it’s the best way to learn about their project so they can make it the very best it can be. If they don’t succeed in crowdfunding, if they can’t raise the money, then there’s something big that they need to work on and fix. I'm chicken to crowdfund but I need to follow my own advice. Going through the process of crowdfunding will give me better perspective and a lot more information to share with others. It will help me when working with filmmakers and storytellers around the world because I’ll know firsthand what they’re going through. I want my journey to be helpful to anyone who needs it. So, I’m starting with full transparency, here: It’s happening and I’m terrified. But I’m also excited. We’re going for it, and whatever will be, will be.