I'm currently in the process of hiring a PR department and I've come to a crossroads. We could go one of two directions: a small, two-person team, or the Big Kahuna of PR, a huge team that's been in the business for years.
While we're growing, we're still a pretty small company, which could mean that we'd be handed off to a more junior person should we go with the bigger company. However, since PR is largely about who you know, working with the Big Kahuna would perhaps be beneficial to us, as they are widely known. It would take them a phone call to better connect with decision makers. The smaller team, without the connections of the bigger team, could very well work even harder for us because they are not having to serve as many large clients.
The question is: Will the Big Kahuna work as hard for us as the smaller firm?
At the end of the day, I think it comes down to relationships. You have to know who is going to put in the effort to help you out. Who is going to be just as dedicated to your cause as you are? Whether working with a big firm or a small firm, that's what matters most: who's going to have your back?