We did it! $28,420K of $28,000.
A heartfelt thank you to the 91 backers who so generously donated and to the countless people who shared and supported us in other ways and finally to Team IndieFlix who worked this campaign from an idea to fruition. It was a tough decision to choose whether to do this on Seed & Spark, Kickstarter or IndieGoGo. We chose IndieGoGo because they are global, accept multiple forms of payment and have the ability to raise less than the ask.
Bottom line... it’s hard and scary to be so exposed but there are a lot of really wonderful things that came out of this experience. For instance, it gave us the chance to tell our story. People kept asking, why is IndieFlix crowdfunding? I'm pretty sure most people get asked why aren't you crowdfunding? What people don’t realize is that we are a very small company. We pack a mean punch. Yes, we are growing, but I still go out and raise money, especially to build, launch and market a bunch of apps in a very short amount of time in order to truly compete with the big guys who have tremendous resources; especially money.
I also wanted to go through this process because I tell filmmakers all the time to go out and crowdfund. I love the concept but I haven't gone through it myself. It's important for me to have firsthand experience, especially in something that I recommend to others. I am a filmmaker and I created IndieFlix because I want to serve the filmmaking community and movie lovers everywhere in the most efficient manner. I want our movies to be seen and for all of us to make real money. What I didn’t realize is that the model would disrupt the industry to the extent that it has and we’re just getting started :)
For me, crowdfunding itself is not a pleasant experience, but I’m really glad we did it. We learned a lot. Mostly that people are amazing and that filmmakers have been our biggest donors. IndieGoGo was great. I am incredibly appreciative. It's hard to explain the feeling but it's warm and fuzzy! We need each other to accomplish our mission and we will all benefit in the end. I look forward to incorporating this new information into what we do. Cheers to everyone and many many thanks. We are so appreciative.